Strategy
H&R Block on Social Media Marketing
It’s a long video, but well worth watching, especially if you think your business/industry is not “attractive” enough to blog about.
No Customers Since 1972: Ouch!
I just read about a store in the Tokyo area that has not had a customer since 1972. Amazing to think that it is still in business, bu that is besides the point. It’s a broom store and the article states that perhaps the reason for no business is due to the fact that it’s [...]
Developing an Effective Social Media Strategy
Companies large and small are trying to develop an effective social media strategy. Many are stumbling over the ROI question, but then again many are just pushing forward and trying to make something out of it. In essence it doesn’t have to be a shot gun approach. ROI may seem to be hard to quantify, [...]
Lets Meet at PodCampAZ in November
I was planning on attending PodCampAZ and then started thinking about wanting to share some of the things I’ve learned lately on Social Media and marketing. This past summer I have been doing a lot of work with traditional marketing departments on integrating social media as part of their business development strategy. So, I sent [...]
Why You Shouldn’t Blog
I’m a blogging enthusiast and am of the belief that blogs represent a very powerful medium for companies - large or small. I’ve seen it work and have even had it work successful in my own business in the past. But, I will be the first to tell you that blogging may not be for [...]
GM Shares its Blogging Mistakes
Many large companies have embraced blogging. One of the most notable implementations is GM’s Fast Lane blog, where high-level executives like Vice Chairman Bob Lutz contribute. The story of how this blog came to be is pretty fascinating and worthy of review by any company seriously considering a jump into the blogosphere. What is more [...]
Social Media Seminar Recap
This past Tuesday I had the opportunity to speak at a seminar sponsored by AIR Marketing, here in Phoenix. My presentation was in fact the first in a three part series on Social Media. Yesterdays topic was “Harnessing the Power of Social Media”. It is really an introductory presentation reviewing the how consumers are using [...]
Will It Blend? The Groundswell That Is.
I finally finished reading “Groundswell” last week. So it was interesting to watch this video blending social technologies mentioned in the book.
BTW: Here is my review of the first chapter of this great book.
Your Reputation on Social Media
People love to talk and social media in many ways is all about communicating. People have always talked about your products, your customer service, and your business practices. In the past they may have chatted over the phone, or at a family BBQ. As a company you knew they talked, as as long as you [...]
My Groundswell Review
I’m on a winning streak here. Last month I responded to Charlene Li’s offer for a free copy of the Groundswell book for blog reviewers. Of course there were only 100 copies available, but I saw the post as soon as it came out and responded. A few weeks later I got an e-mail saying [...]
