Social Media Marketing
Social Media Quote of the Day
“We now have indisputable proof that online marketing, YouTube and Twitter and all that it encompasses is meaningful and has arrived,” said Gene Grabowski, chair of the crisis and litigation practice at Levick Strategic Communications. “We are seeing real consequences to a mistake. If [social networks] didn’t matter, you wouldn’t see this type of reaction [...]
H&R Block on Social Media Marketing
It’s a long video, but well worth watching, especially if you think your business/industry is not “attractive” enough to blog about.
Here a Tweet, There a Tweet
The Wall Street Journal recently declared that Twitter has now gone mainstream. The article cites two companies in particular that are using Twitter with great success: Zappos and Comcast. Both are early adopters of the technology and have been very active on the service. Speaking of active, the article states that one of the main [...]
PodCampAZ Reflections
I attended my first PodCamp this past weekend, and had a great time. Actually to say it was a great experience is a severe understatement, the experience was very good for me. Unfortunately due to some personal considerations I was not able to be there for the full two days, but I did attend half [...]
PodCampAZ this Weekend Nov 1st & 2nd
The PodCampAZ schedule has been released, which means its time to remind you all to join us if you can this weekend November 1st and 2nd.
I’m on Sunday anytime between 10.15am - 11.15am.
Developing an Effective Social Media Strategy
Companies large and small are trying to develop an effective social media strategy. Many are stumbling over the ROI question, but then again many are just pushing forward and trying to make something out of it. In essence it doesn’t have to be a shot gun approach. ROI may seem to be hard to quantify, [...]
A Word About Air Marketing
There appears to be some confusion regarding the two places I’ve been most actively blogging. I wanted to take this opportunity to clarify the relationship between this blog and AIR Marketing. If you’ve read my “About” page, you will know that I work for AIR Marketing. AIR is an analytics driven, marketing and advertising agency [...]
Relevant Social Media News and Articles
As I’m preparing for my October 14th presentation on developing an effective social media strategy, I’ve been doing a lot of research. Consequently I’ve come across some very interesting news stories on the current state of social media. Some pretty good news and articles in fact.
One that particular caught my attention is from the Boston [...]
Your Google Number Coming Soon
It’s not what you know, but who you know. And now Google wants to rank you based on who you know and how influential you are with them. Not everyone is equal. This is especially true in social networking sites. Where some are definitely more equal than others. They have more friends, they participate in [...]
Lets Meet at PodCampAZ in November
I was planning on attending PodCampAZ and then started thinking about wanting to share some of the things I’ve learned lately on Social Media and marketing. This past summer I have been doing a lot of work with traditional marketing departments on integrating social media as part of their business development strategy. So, I sent [...]
