Search Marketing
CEO Blog of the Day: Williard Marriott
CEO’s can blog too. Even CEO’s of large multi-national corporations with global name brand recognition and revenue comparable to small nations. And in many ways blogging is a lot more effective when the person at the top of the organization starts to engage people on the web. Not only will there be a positive impact [...]
I’m Separated - Temporarily - From Google Search
I started using Google years ago because it found stuff I was looking for. I loved their “feeling lucky” button and used it quite often. When it came to looking for webpages Google simply blew everyone else out of the water at the time. However, I’m also for competition. With Google approaching 70% market share [...]
Discussing Online Reputation Management on KFNN 1510AM
Last Friday, I had the opportunity to speak with Ken Morgan and Julie Dougherty over at 1510 AM KFNN. Ken and Julie host “Business for Lunch” between 1pm and 2pm on weekdays. We discussed online reputation management in the age of social media.
Click on the play button to listen to the recorded podcast:
Getting More Out of AdSense
A superb video from the Australian AdSense team explaining how you can optimize your AdSene efforts:
Search Engine Optimization Dymystified
Search engine optimization (SEO), can be very daunting if you think about it too much. However, I’ve found that SEO is really not as complicated as some make it out to be. If you review the literature a bit, you’ll realize that the rules for great ranking is a fusion between great writing and effective [...]
Contextual Ads Gone Bad
Serving advertisements based on the context of the page is all the rage in Internet Marketing. It is a very useful tool and can be proven to be very effective. However, I just came across some pretty wacky contextual ads that are obviously not appropriate. Below is the screen shot of a CNN story from [...]
Competitor Using My Name in Google AdWords
Recently I was asked if there was any recourse for a business whose name was being used by a competitor in Google AdWords. Basically, this particular business was concerned that a Google search for their business name returned their competitor in the number two paid listing. Certainly not a very good thing for driving traffic [...]
