Internet Marketing
More Women Than Men Participate in Social Networks
Except for LinkedIn, more women are on social networks than men. That is according to data released by RapLeaf, an online reputation management company based in San Francisco. I had a hunch about this phenomenon a while back when I started hearing of mommy bloggers, but I had not seen data to back it up. [...]
High Profile Blogger of the Day
To counter the argument that some people are simply too busy to blog, I wanted to highlight a particularly high profile individual who happens to prolifically blog. He is the current Secretary of Health and Human Services Mike Leavitt.
Recently he has been blogging about his trip to the Yakutat Tingit Clinic in Alaska and it’s [...]
I’m Separated - Temporarily - From Google Search
I started using Google years ago because it found stuff I was looking for. I loved their “feeling lucky” button and used it quite often. When it came to looking for webpages Google simply blew everyone else out of the water at the time. However, I’m also for competition. With Google approaching 70% market share [...]
Your Reputation on Social Media
People love to talk and social media in many ways is all about communicating. People have always talked about your products, your customer service, and your business practices. In the past they may have chatted over the phone, or at a family BBQ. As a company you knew they talked, as as long as you [...]
Of Course Boring Blogs Die
A new report from by Forrestor last week doesn’t have great news for us blogging enthusiasts. It says that B2B corporate blogging has taken a nosedive so far this year. The numbers are pretty startling. Forrestor states that only three of the companies in their survey have started blogs in the first quarter of 2008. [...]
What You Need to Do With Online Customer Reviews
Social media affords the customer great power in voicing their experience with any product or service. If you felt like the hotel clerk didn’t pay attention to your request, don’t’ worry, you can include your story as part of the hotel review on Trip Advisor. Or, on the positive side, if a you had a [...]
Google and Yahoo Improve Flash Indexing
Using Flash can really jazz up your website. In fact many of the really beautiful sites I see are made using Flash. There has always been two knocks against using too much Flash on a website. The first is that it can be a bandwidth hog. However, with the proliferation of broadband use this is [...]
Successful Online Communities
Today I attended a webinar put on by Ben McConnell and Rob Howard called “Online Communities Create Customer Evangelists and Citizen Marketers”. Ben is the co-author of the book “Citizen Marketers” and Rob is the CEO of Telligent. I thought it was going to be a conference call type webinar where you called in a [...]
Getting More Out of AdSense
A superb video from the Australian AdSense team explaining how you can optimize your AdSene efforts:
Developing an Effective Social Media Strategy
If you’re thinking about embarking on a social media marketing program then the first thing you need to do is ignore the hype. Just like the Internet back in the late 1990s, everyone is jumping on the social media bandwagon without fully understanding what they hope accomplish. Consequently there are a lot of abandoned blogs [...]
