Internet Marketing
No Customers Since 1972: Ouch!
I just read about a store in the Tokyo area that has not had a customer since 1972. Amazing to think that it is still in business, bu that is besides the point. It’s a broom store and the article states that perhaps the reason for no business is due to the fact that it’s [...]
A Word About Air Marketing
There appears to be some confusion regarding the two places I’ve been most actively blogging. I wanted to take this opportunity to clarify the relationship between this blog and AIR Marketing. If you’ve read my “About” page, you will know that I work for AIR Marketing. AIR is an analytics driven, marketing and advertising agency [...]
A Spam Gang Smashed
This from the NYTimes today, a spam gang bust:
The Federal Trade Commission won a preliminary legal victory against what it called one of the largest spam gangs on the Internet, persuading a federal court in Chicago on Tuesday to freeze the group’s assets and order the spam network to shut down.
The group, which used several [...]
Relevant Social Media News and Articles
As I’m preparing for my October 14th presentation on developing an effective social media strategy, I’ve been doing a lot of research. Consequently I’ve come across some very interesting news stories on the current state of social media. Some pretty good news and articles in fact.
One that particular caught my attention is from the Boston [...]
Weathly People Spend More Time Online
A new study from Ipsos Mendelsohn shows that those with higher incomes (greater than $250K / year) spend more time online, watch less T.V. and listen to less radio:
Further reading at eMarketer.Com.
From My Reader, I Recommend…
… the following articles/posts:
My WordCamp Notes: SEO for blogs - Christen Dybenko shares her notes from WordCamp and has a cool diagram dissecting Google famous Page Rank.
Online TV Viewership Doubles in Two Years - this a post on MarketingCharts.com, and has data on online TV viewership. I am personally not surprised at such a rapid [...]
CEO Blog of the Day: Williard Marriott
CEO’s can blog too. Even CEO’s of large multi-national corporations with global name brand recognition and revenue comparable to small nations. And in many ways blogging is a lot more effective when the person at the top of the organization starts to engage people on the web. Not only will there be a positive impact [...]
Blogs Perception Problem
I think blogging still has a perception problem. This is especially true in the business world. Despite all the hype surrounding corporate blogs and blogging for business, many marketing managers do not appreciate how powerful a tool blogging can be if used properly. If you’re wondering whether blogging is useful as a marketing tool then [...]
Judged by the Quality of Your Comments
Leaving comments and feedback on blogs is a great way to build exposure to a new audience and ultimately build traffic to your own site. Because this piece of wisdom has been passed around so much that blogs are filled with useless comments and feedback. Abusers seem to fall into two categories. The first being [...]
More Women Than Men Participate in Social Networks
Except for LinkedIn, more women are on social networks than men. That is according to data released by RapLeaf, an online reputation management company based in San Francisco. I had a hunch about this phenomenon a while back when I started hearing of mommy bloggers, but I had not seen data to back it up. [...]
