Archive for July, 2008
Finding Time for Participation in Social Media
Participation in social media is the singe best way to better understand this new emerging space. A lot of the marketing managers I’ve been working with don’t understand social media very much because they don’t participate in it themselves. It’s hard to understand the value of color television if all you’re used to is a [...]
Clunky Google Lively
First things first. I’ve never been too hot for second life. I found the virtual aspect of the whole thing a bit too unnerving for my taste. However I have enjoyed SimCity - but more the building and organizing part than actually hoping for some interaction from the elements within the world. So, when I [...]
Social Media is…
| View | Upload your own
Of Course Boring Blogs Die
A new report from by Forrestor last week doesn’t have great news for us blogging enthusiasts. It says that B2B corporate blogging has taken a nosedive so far this year. The numbers are pretty startling. Forrestor states that only three of the companies in their survey have started blogs in the first quarter of 2008. [...]
The Groundswell Approach Avoidance Syndrome
The Groundswell Approach Avoidance Syndrome made me laugh. So, I wanted to share it with you. Here is the slideshow of the book. Take a look at slide #3. Take some time to think aobut it - it should make you laugh! In a good way that is….
Creating a coherent social strategy for business - [...]
What You Need to Do With Online Customer Reviews
Social media affords the customer great power in voicing their experience with any product or service. If you felt like the hotel clerk didn’t pay attention to your request, don’t’ worry, you can include your story as part of the hotel review on Trip Advisor. Or, on the positive side, if a you had a [...]
Google and Yahoo Improve Flash Indexing
Using Flash can really jazz up your website. In fact many of the really beautiful sites I see are made using Flash. There has always been two knocks against using too much Flash on a website. The first is that it can be a bandwidth hog. However, with the proliferation of broadband use this is [...]
