Archive for June, 2008
Facebook Challenges MySpace Dominance
From the Financial Times over the weekend:
Facebook, the fast-growing social network, has taken a significant lead over MySpace in visitor numbers for the first time, according to one popular measure of internet traffic.
Facebook attracted more than 123m unique visitors in May, an increase of 162 per cent over the same period last year according to [...]
Using PURL’s to Increase Marketing Results
Yesterday I attended a program organized by the AMA Phoenix Direct Marketing Shared Interest Group (SIG). The topic was “Personalized Marketing Using Cross-Media & Multi-Channel Campaigns Delivers Superior Results”. It was a presentation from Executive Vice President of Mindfire Inc, Joe Manos. He began the presentation by discussing how important analytics and measurement were in [...]
Contextual Ads Gone Bad
Serving advertisements based on the context of the page is all the rage in Internet Marketing. It is a very useful tool and can be proven to be very effective. However, I just came across some pretty wacky contextual ads that are obviously not appropriate. Below is the screen shot of a CNN story from [...]
MySpace Frontpage Makeover
The new MySpace page is here. That is probably why navigation in MySpace is a bear right now - takes a log time for simple graphics to display. I’m sure things will improve as the transition is completed. Below is the screen shot, and here is Tom’s note:
Hey Folks! No doubt you’ve noticed the new [...]
Competitor Using My Name in Google AdWords
Recently I was asked if there was any recourse for a business whose name was being used by a competitor in Google AdWords. Basically, this particular business was concerned that a Google search for their business name returned their competitor in the number two paid listing. Certainly not a very good thing for driving traffic [...]
Cool Sites: Twitter and Flickr Vision
I just came across a pretty cool site called Twittervision. You can see all the “tweets” in the world on one massive global map. I’m sure it doesn’t capture all the tweets, since the map would be pretty full, but it’s pretty cool.
A similar tool is available for Flickr - called Flickrvision. Same idea. Cool [...]
Social Media Explained
The term “social media” has been thrown around a lot these days. So, what is social media? Well, here is a video the puts it in plain English:
Social Media in Plain English from leelefever on Vimeo.
Engaging Your Customers on Social Networks
When it comes so social media, one word defines your level of success. That one word is “engagement”. It’s easy to go to the various social networking sites and set up a profile. All it takes is a few minutes out of your day, and as long as you have a decent picture you can [...]
MySpace Aims At Google and Yahoo!
MySpace seems to be gearing up to go head to head against Yahoo! and Google. According to a report in AdWeek they are in the final stages of re-designing the layout to make it more of a portal setup. This is of course different from their current page - which is more of a [...]
