Archive for June, 2008
Skeptical About Social Media?
Listen to Paula Drum, vice president of marketing for H&R Block discuss their Social Media programs success.
This is an intervew by Jennifer Jone from MarketingVoices.com
Use Google Maps for a 3-D Experience
I had to drive to downtown Phoenix last week. I don’t travel downtown very much and despite a good set of directions I like to know where the parking ramps, which lanes are better to use etc. So, I used the street view feature on Google Maps to do this. Today I saw this video [...]
Efficient Collaboration
A picture can say a thousand words. This one shows how Wiki collaboration is much more efficient than e-mail collaboration. It makes e-mail collaboration look archaic.
Photo from lafabriquedeblogs
Hat tip: Beth’s Blog
My Groundswell Review
I’m on a winning streak here. Last month I responded to Charlene Li’s offer for a free copy of the Groundswell book for blog reviewers. Of course there were only 100 copies available, but I saw the post as soon as it came out and responded. A few weeks later I got an e-mail saying [...]
Successful Online Communities
Today I attended a webinar put on by Ben McConnell and Rob Howard called “Online Communities Create Customer Evangelists and Citizen Marketers”. Ben is the co-author of the book “Citizen Marketers” and Rob is the CEO of Telligent. I thought it was going to be a conference call type webinar where you called in a [...]
The Bill Gates E-mail: Arrrrgggggg Windows!
Even Bill Gates thinks Windows usability sucks. At leas that is what he said five years ago. Granted that it was many years ago involving beta software and doesn’t necessarily reflect today’s Windows, however it is a great read and many of us can relate to it. The full e-mail is published on Seattle PI’s [...]
Getting More Out of AdSense
A superb video from the Australian AdSense team explaining how you can optimize your AdSene efforts:
New YouTube Features
YouTube has added a few new features lately that are pretty cool. The first one is where you can customize the embed code to include a colored frame around the video when you post it on your site. The choice of colors is limited in the selection menu. However, if you go to the source [...]
Developing an Effective Social Media Strategy
If you’re thinking about embarking on a social media marketing program then the first thing you need to do is ignore the hype. Just like the Internet back in the late 1990s, everyone is jumping on the social media bandwagon without fully understanding what they hope accomplish. Consequently there are a lot of abandoned blogs [...]
Search Engine Optimization Dymystified
Search engine optimization (SEO), can be very daunting if you think about it too much. However, I’ve found that SEO is really not as complicated as some make it out to be. If you review the literature a bit, you’ll realize that the rules for great ranking is a fusion between great writing and effective [...]
